I was always aware that there were some Spider‑Man creators who thought that the marriage was a bad idea, namely Kurt Busiek, Mark Waid and Roger Stern. However, I remained convinced that undoing the marriage by divorcing the couple or killing Mary Jane would be a bigger mistake.
Whenever I wrote practice scripts or plots, Peter Parker and Mary Jane were usually together. But it wasn't something I was particularly invested in. That might have something to do with the quality of the material.
Joe Quesada, Marvel's Editor-in-Chief at the time, had said numerous times that there were good reasons for getting rid of the marriage. The links to his first Cup of Joe column are now lost to history now, but his main argument was that you could tell more stories with an unmarried Spider-Man than with a married Spider-Man. For the most part, I had to agree with this, especially if Marvel had no plans to allow the characters to further grow and develop by giving them children, an approach which would bring about further problems. But I couldn’t think of any appropriate solution.
At the end of April 2006, there were rumblings of a coming JMS/ Quesada mini-series that – according to Wizard- was supposed to have a major effect on the series. Then the second issue of Civil War came out, and I knew that whatever would inevitably undo Spider-Man's unmasking could also undo the marriage. It was a status quo I believed that Joe Quesada and company knew was something that just couldn’t work as well as the alternative for a prolonged period of time
I have somewhat selfish reasons for wanting the best for the Spider-man franchise. I’ve wanted to write Spider-Man comics for a long time (still do) so there was the incentive to choose whatever option is most convenient for the writer. I wouldn’t mind writing a married Spider-Man for a decade, and I think I could come up with a decade worth of adventures. But the franchise had to last long enough for me to be able to make a mark. And I’d presumably want later writers to build on my work for as long as possible.
When I started thinking more about how such a retcon could be done, the continuation of the marriage became less inevitable. So, I started considering the benefits of the approach, along with the disadvantages. The first step was to look at Quesada's assertion and determine what storytelling opportunities would be lost if Spider-Man became a bachelor again.
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